Issues of regulation surrounding the advertising industry.

CAP stands for- Committees of Advertising Practice. They write and maintain the UK Advertising Codes. They also have words with the inmdustry and give specialist advice and ensure that any ads made comply with the guidlines.
ASA stands for- Advertising Standards Authority. They have the largest amount of influence over all the advertising in the UK. They work to enforce the advertising codes. They work with the oublic, such as when someone complains about an advertisement they then look and check whether the ad has stuck to the guidlines that CAP writes.
BCAP is the UK Code of Broadast Advertising. The BCAP code is mandatory for everyone wanting to post an advert in the UK, on all platforms. All advertisers are expected to work with the code.
OFCOM is the communications regulator for the UK. "OFCOM operates under a number of Acts of Parliament, including in particular the Communications Act 2003. Ofcom must act within the powers and duties set for it by Parliament in legislation." They mainly work to ensure people that watch television and listen to the radio are protected from harmful or offensive material and that people are protected from being treated badly in either TV shows or radio programmes and that their privacy is safe.
We use regulation for a range of reasons such as, ensuring a fair technical standard, to encourage competition and to protect the public. Regulation provides public safety and equality in TV, radio and other advertising.
"Misleading adverts produced by Gatwick Airport about the noise from a new Heathrow runway have been banned by the Advertising Standards Authority (ASA)."