To advertise Spotify premium for students I have decided to create one 60 second advert that will show how often music is in peoples lives and how music makes everything better. Showing how they would benefit from being able to have music everywhere. My advert will be focusing on people aged between 16-14 as they are likely to be students and therefore fit the product requirements. I will be targeting both males and females within my advert as my research found that both genders were likely to use Spotify. I will use a diverse range of people to act in the ad to highlight how it really is for everyone. The advert will use a load of candid shots of teens having fun and doing everyday activities. I will be cutting between five different activities with a range of people taking part. As the ad is being marketed at all teens I will be incorporating a variety of hobbies and activities. The use of the different activities will work to create an aesthetically pleasing compilation of where Spotify can be used, showing how it fits in with all everyday activities. As having access to music easily and on the go is the focus of this ad, I chose it because the product appeals to my demographic already, because of this people will already be interested in the product all my ad has to do is sell it. My ad will be called "The soundtrack to your teen years/youth." This is to imply how key having Spotify is to a person and that they should invest in it to make the most of their youth. With the advert my goal is to get across the idea of how fun music can make things, that music makes things better. The activities that I will be showing will be stereotypical ideal activities that young people do, the advert will suggest that with music you too can have as much fun and be just as idealistic as the people in the ad.
My focus group helped me develop some ideas with this advert as after showing them some previous ads that had been done they commented that they really enjoyed the focus on the candid style as it made the ad seem a lot more fun and carefree, almost as if they themselves were a part of the action. I also found out, through my focus group, that a narrative was the advertising type that they most enjoyed was a narrative. Following this I will be creating a narrative within the different people that the camera involves.
