If so, how often do you listen to it?
If you don’t listen to it, can you please explain why?
Please watch these videos so that I can collect your
responses after.
What in particular appeals to you from these ads and why?
What stands out as being weak and/or irrelevant?
Which ad is the most visually appealing to you and why?
Which ad is the most conventional to you? Why?
Which advert is the weakest? Why?
Which advert do you like best? Why is it the best, would it
persuade you to buy the product?
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