Monday, 11 April 2016
CAP guidelines.
3.1- Advertisements must not materially mislead or be likely to do so.
My advert will not be misleading anyone as it merely shows people using the product and enjoying it. The advert will be showing how much fun you sre able to have with the product.
3.4- Obvious exaggerations (“puffery”) and claims that the average consumer who sees the advertisement is unlikely to take literally are allowed provided they do not materially mislead.
My advert is attempting to convey the idea that with the object people are able to have fun and because of that be happier. However, this may not apply to everyone and although it is a slight exaggeration it would not be considered "puffery" as I will ensure that I show an accurate representation as to what using the product is like.
08- Distance selling, rules governing marketing communications that allow readers to place orders without face-to-face contact with the seller. Covers cancellation and refunds.
I will be adding in information on the financial side of the product at the end of the ad, on it I will ensure that the customers are aware of their right to refunds and other such things.
10.1.2- Betting systems and products that are intended to facilitate winning games of chance.
In my ad there will be some shots of people playing in an arcade on the pier, however I intend to make it clear that they are not taking it seriously, that they are merely playing with freinds and doing it for fun.
32.1- Broadcasters must exercise responsible judgement on the scheduling of advertisements and operate internal systems capable of identifying and avoiding unsuitable juxtapositions between advertising material and programmes, especially those that could distress or offend viewers or listeners.
I will be making sure that my advert is played during the time that my target audience is watching, which thanks to my focus group I am aware of.
1.1- Advertisements must reflect the spirit, not merely the letter, of the Code.
To do this with my ad I am ensuring that I have fully read through the CAP guidelines and have followed all relevant rules to my advert.
My advert will not be misleading anyone as it merely shows people using the product and enjoying it. The advert will be showing how much fun you sre able to have with the product.
3.4- Obvious exaggerations (“puffery”) and claims that the average consumer who sees the advertisement is unlikely to take literally are allowed provided they do not materially mislead.
My advert is attempting to convey the idea that with the object people are able to have fun and because of that be happier. However, this may not apply to everyone and although it is a slight exaggeration it would not be considered "puffery" as I will ensure that I show an accurate representation as to what using the product is like.
08- Distance selling, rules governing marketing communications that allow readers to place orders without face-to-face contact with the seller. Covers cancellation and refunds.
I will be adding in information on the financial side of the product at the end of the ad, on it I will ensure that the customers are aware of their right to refunds and other such things.
10.1.2- Betting systems and products that are intended to facilitate winning games of chance.
In my ad there will be some shots of people playing in an arcade on the pier, however I intend to make it clear that they are not taking it seriously, that they are merely playing with freinds and doing it for fun.
32.1- Broadcasters must exercise responsible judgement on the scheduling of advertisements and operate internal systems capable of identifying and avoiding unsuitable juxtapositions between advertising material and programmes, especially those that could distress or offend viewers or listeners.
I will be making sure that my advert is played during the time that my target audience is watching, which thanks to my focus group I am aware of.
1.1- Advertisements must reflect the spirit, not merely the letter, of the Code.
To do this with my ad I am ensuring that I have fully read through the CAP guidelines and have followed all relevant rules to my advert.
Location Plans.
Will be using shots involving people on the beach, people in the sea and someone jogging along the promenade. Will not be having any privately owned property in any of the shots, any shots that are wide shots will feature the pebbles and ocean.
The bonuses of filming at this location include; natural lighting, no cost for facilities, minimal cost to travel, if the shoot will take more than a day the setting will stay the same. close to the town centre- easy for those travelling and for the purchasing of refreshments. However there are also drawbacks to using this location such as; the large body of water that is the sea which can be unpredictable, there are no power sources, it is a public area so there is a chance of pedestrians getting in the way, it is also outside meaning that the shoots will be weather permitting, people will need to travel to venue, once the sun starts to set filming will have to stop as there is no other lighting.
Location: Brighton Pier
Will be using shots involving people on rides on the pier, in the arcade and walking around the pier.
Strengths to filming at this location are ones such as; minimal travel cost, close to town centre and train station if needed, pier provides own lighting so not limited to day filming, food available on location, people already around to ensure the well-being of those on pier so if something goes wrong help is very nearby. Limitations to this location; it's a public area so pedestrians may get in the shots, no power sources, cannot control for noise, may be weather permitting and I cannot control for which rides will be open when filming.
Location: Brighton Sealife centre
For this location I will be following a couple around as they look at the attractions at the centre.
The strengths to filming at the sealife centre are ones like; inside so weather is irrelevant, no cost for facilities, close to town centre, sealife centre provides own lighting and I do not need to provide animals for the scene as they are already at the centre. Limitations to filming here however include; the centre has specific opening and closing times which will have to be worked around and it is in a public area so I cannot account for pedestrians in the area.
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