CAP guidelines.

3.1- Advertisements must not materially mislead or be likely to do so.

My advert will not be misleading anyone as it merely shows people using the product and enjoying it. The advert will be showing how much fun you sre able to have with the product.

3.4- Obvious exaggerations (“puffery”) and claims that the average consumer who sees the advertisement is unlikely to take literally are allowed provided they do not materially mislead.

My advert is attempting to convey the idea that with the object people are able to have fun and because of that be happier. However, this may not apply to everyone and although it is a slight exaggeration it would not be considered "puffery" as I will ensure that I show an accurate representation as to what using the product is like.

08- Distance selling, rules governing marketing communications that allow readers to place orders without face-to-face contact with the seller. Covers cancellation and refunds.

I will be adding in information on the financial side of the product at the end of the ad, on it I will ensure that the customers are aware of their right to refunds and other such things.

10.1.2- Betting systems and products that are intended to facilitate winning games of chance.

In my ad there will be some shots of people playing in an arcade on the pier, however I intend to make it clear that they are not taking it seriously, that they are merely playing with freinds and doing it for fun.

32.1- Broadcasters must exercise responsible judgement on the scheduling of advertisements and operate internal systems capable of identifying and avoiding unsuitable juxtapositions between advertising material and programmes, especially those that could distress or offend viewers or listeners.

I will be making sure that my advert is played during the time that my target audience is watching, which thanks to my focus group I am aware of.

1.1- Advertisements must reflect the spirit, not merely the letter, of the Code.

To do this with my ad I am ensuring that I have fully read through the CAP guidelines and have followed all relevant rules to my advert.